Brand & Logo Usage Guide

The Walnut Grove Christian School visual brand represents our mission, values, and commitment to academic excellence rooted in Christian faith. Every logo, color, font, and graphic element contributes to how our school is recognized and remembered by students, families, alumni, and the broader community. This guide establishes the standards for using Walnut Grove Christian School’s visual identity consistently across print, digital, and promotional materials. Following these brand standards helps protect the integrity of our identity, builds trust through a unified and professional appearance, and ensures that every communication reflects the quality and character of our school.

Logos

Walnut Grove has three approved logos for use:

Athletics Logo

For limited use in athletics applications only.

Downloads

Athletics Logo

Vector File (.ai)

Transparent PNG

JPEG

For additional logo formats, please contact social@wgcswarriors.com.

Acceptable Use

Use the logo in its originally designed aspect ratio, color, and style.
Do not use in alternative colors.
Do not stretch or skew the logo.
Do not add graphic effects or styles to the logo.

Inverted Color Logos & Other Acceptable Use

When using the logo on solid background colors or fabrics, an inverted logo or grayscale logo may be used.

Avoid using the primary logo’s logo text in isolation without the shield logomark. Using the shield logomark in isolation is permitted in limited situations.

Typography

The primary logo’s typography includes a modified version of Adobe Garamond and Montserrat Bold.

Walnut Grove’s official typefaces are Adobe Garamond and Montserrat. 

Colors

Walnut Grove’s Brand Colors Include

Tertiary Color:
White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

When ink or fabric colors do not allow for brand color use, a standard crimson red or standard red may be used instead.

Preferred T-Shirts

When possible, we use BELLA+CANVAS® Unisex T-Shirts (Standard/Solid or Healther).

Acceptable colors are:

Solid Rust (2350 U)
Solid Cardinal (194 U)
Canvas Red (201 C)
Solid Athletic Grey (14-4105 TCX)
Asphalt (Black 7 U)
Black (Black C)
White (White C)
Heather Canvas Red (19-1655 TCX)
Heather Cardinal (7421 C)
Heather Cool Grey (406 C)
Heather Storm Cool Grey (9 CP)
Dark Grey Heather (7540 CP)
Black Heather (Black 7 CP)
Solid Black Blend (Black C)

Verbiage

When referring to the school, athletics program, or anything related to the organization verbally or in written form, acceptable usage includes:
“Walnut Grove Christian School”, “Walnut Grove”, “WGCS”, or “Warriors”.

Avoid using “WG” in isolation.
(An exception being use of “WG” in the athletics logo and on athletics uniforms.)

Flyer Design

All flyers must be designed by our communications team. To request a flyer, click here to complete the request form.

Auxiliary Social Media Accounts

To protect the strength and consistency of the Walnut Grove Christian School brand, auxiliary social media accounts are not permitted, except for approved exceptions such as select athletic programs, ensuring that our audience can rely on our primary school accounts for accurate information, unified messaging, and a stronger, more recognizable brand presence that benefits our entire school community. All unapproved accounts will be closed immediately.

To request approval to open an auxiliary account, please contact summer@wgcswarriors.com.

Auxiliary accounts must meet the following requirements:

• School adiminisratiors must have login credentials to the account.
• Account admins must have actively & routinely post content (2 to 3 times per week, minimum).
• Content must meet the quality standards presented on this page and consistent with WGCS’s culture.

Questions?

For questions about topics not covered here, please contact social@wgcswarriors.com.